
Buying retro games today usually involves hitting eBay, trawling Facebook Marketplace or visiting one of the tiny handful of dedicated vintage gaming stores around the world – but, if you're in one of the regions where the company operates, CeX (also known as 'Complete Entertainment eXchange', or, to give it its original name, 'Computer eXchange') has become one of the most visible retro gaming retailers on the high street.
CeX is perhaps an older company than many people realise; it was founded close to London's Tottenham Court Road in 1992, and initially focused on PC components and import gaming. Black Mirror creator Charlie Brooker produced its early, anarchic print advertisements, and, for a short period of time, CeX was the perfect place to buy Japanese PlayStation, Saturn, N64 and Dreamcast software. The chain would later abandon import gaming and focus solely on domestic gaming, tech and DVDs sales, and in 2005, it began issuing licences for store franchising. There are now 388 CeX stores, with more than 230 of those being outside of the United Kingdom.
CeX has always had an interest in retro gaming, and actually opened one of the UK's first dedicated retro gaming stores in Whitfield Street, London, in the late '90s (it was lucky enough to be visited by the one and only Hideo Kojima, fact fans). It now gives valuable shelf space to vintage games in all of its stores, and, given the sheer number of shops in the UK, is unquestionably the most obvious destination for gamers looking to explore the past of the interactive entertainment industry.

But, as a certain uncle once uttered to a certain friendly neighbourhood Spider-Man, with great power comes great responsibility – and, for many people, CeX is shirking that responsibility. You only have to trawl your favourite social media account for a few minutes before you spot mocking posts pointing out how overpriced CeX is when it comes to retro games; elsewhere, you'll find horror stories of people buying games from the CeX website only to find that the product arrives in terrible condition, missing instructions and with a badly photocopied cover.
As with anything in life, it's wise not to look at these posts and assume this is the norm without first trying it out yourself – so we decided to chart our own experiences of buying retro games from CeX in order to shine a light on what (as we've already discussed) is one of the world's leading sellers of classic games.
Buying From CeX - The Basics
First up, we'll cover the basics.
CeX is a store that doesn't sell 'new' products as such; instead, it relies on customers trading in products (games, DVDs, phones, laptops, cameras – you name it, CeX will probably take it) either for cash or credit (you always get offered less of the former than the latter).
While you can visit one of its 380 stores to browse its wares, it's possible to order items online, and this offers a much wider selection of items, as you're effectively browsing the entire stock of every store at once. When you make a purchase, the item is then mailed to you (postage costs are actually quite reasonable) from the store where it's located – the big problem here is that, without physically inspecting the item, you have no idea what condition it will be in once it arrives.
'Aha!' you say. 'But surely a reputable retailer like CeX has an effective way of grading its retro games to avoid any disappointment?' Well, yes, it does – but whether or not it's 'effective' is very much up for debate.
While CeX has a grading system for tech products like smartphones and laptops – running from Grade A ('mint', effectively like new) to Grade B ('Good') and finally Grade C ('working') – retro games are graded somewhat differently. 'Mint' retro games are obviously tough to come by these days, but with CeX, this is the grade you'll want to aim for if you're looking for a hassle-free purchasing experience; it's the only absolute assurance that what you'll get will be in good (and complete) condition.
Next is 'boxed' – which is the most contentious of CeX's ratings for its retro stock. For many people, a 'boxed' game also means 'complete' – but not here. A boxed CeX retro game should be taken in a very literal sense; yes, the game will be in a box, but there's no guarantee that it will have instructions or even the original cover inlay – the company famously supplies photocopies of covers for certain games.

'Boxed' also doesn't give any indication of the overall condition of the game in question – it might well come with the original box, but you may find that, when it arrives, it looks like it's been mauled by a ravenous wombat, sat on by an elephant, and finally drooled on by a mongoose with halitosis. And that's if you're lucky.
The final grade is for loose, unboxed games, and this almost always applies to cartridge-based software. This, like 'Mint', is at least an honest assessment of the product you're buying; you might be playing a lottery when it comes to the condition of the cartridge label, but at least you're not expecting it to come in a box, or with instructions.
CeX is good enough to offer a 24-month warranty on all of the items it sells – so if anything goes wrong, you can at least get your money back. You can also return any email orders within 14 days of purchase for whatever reason, as per standard UK 'distance selling' rules.

Rolling The Dice On Retro
We've lost count of the number of times we've spied a desirable game on CeX's site and been tempted to make the purchase. For this 'study', we decided to give in and take the plunge – not just in the name of science, but because the company legitimately has interesting stock pretty much all year round.
First, we ordered a stack of Neo Geo Pocket titles from the CeX site. SNK's Game Boy rival tried (and failed) to make a dent in Nintendo's market share over two decades ago, and while it perhaps wasn't the commercial success that was hoped, it has some amazing titles – and, in the UK, at least, they come in lovely clamshell-style boxes which mimic the packaging of the Neo Geo AES, the handheld's big brother.
Having traded in a bunch of unwanted games and tech, we amassed a considerable haul of cash and purchased the following:
- Neo Turf Masters (Boxed) - £40 / approx $50
- Pocket Tennis Color (Mint) - £50 / approx $63
- King of Fighters R-2 (Mint) - £48 / approx $60
- Fatal Fury: First Contact (Mint) - £65 / approx $82
- Metal Slug: 1st Mission (Mint) - £75 / approx $95
- Sonic the Hedgehog Pocket Adventure (Boxed) - £75 / approx $63
- Puzzle Bobble Mini (Mint) - £50 / approx $63
- SNK vs. Capcom: The Match of the Millennium (Mint) - £110 / approx $139
The 'mint' games were precisely that; they were in fantastic condition, hence us having to pay a slight premium compared to the 'boxed' copies. However, we were pleasantly surprised to find that all of the 'boxed' games we purchased in this crop were in similar condition; the only difference might be a slightly curled cover on the manual or a few scuffs on the box. Otherwise, they were in excellent condition and easily as good as copies which were selling on eBay for the same (or higher) prices.

However, at the same time, we also ordered a copy of Metal Slug: 2nd Mission in 'Boxed' condition, and, despite costing a cool £150 / $190, it arrived with a photocopied cover, no instructions and no inner plastic cartridge holder (all NGPC games came with Game Boy-style transparent cases for the carts). Thankfully, we were able to return it, and, a few weeks later, a 'mint' copy was added to the CeX website, costing £210 / $266. Keen to maintain our scientific approach to this study (and not because we really, really wanted the game, you understand), we duly ordered and thankfully got precisely what was described. Phew!
Retro's Crown Jewels
Our experience with the NGPC games left us slightly shaky, but emboldened enough to carry on. After all, the majority of the 'boxed' titles we got arrived in better condition than we'd expected – so we decided to carry on, but this time focusing on two games we'd been targeting for purchase for literally decades.
The first was Terranigma, the classic SNES RPG produced by Enix, which was only localised for PAL territories (Europe and Australia, basically). The game's quality – combined with its low print run and lack of a North American release – make this one of the more expensive titles in the console's 16-bit library, and we spotted that CeX had a 'boxed' copy for the not-too-inconsiderable price of £280 / $354.
When the game arrived, it was complete with instructions – but that's where the good news ended. Not only was the box crushed (and hastily repaired with tape), the manual was decidedly dog-eared and covered in scribblings left by a previous owner. It was also the white-box Australian version (the UK version, which we were more accustomed to, came in a black box). So, while it wasn't quite a complete failure – at least it was complete – the condition was pretty shocking. However, the chances of finding another copy felt slim, so we decided against returning it to CeX for a refund. We've since installed it on the Polymega, stuck it inside a protective plastic case and popped it on the shelf.
Next up was another game that never got a release in North America – Treasure's blissfully demanding run-and-gun Genesis / Mega Drive shooter Alien Soldier, a title that regularly changes hands online for triple-digit sums of cash. It's rare for it to even appear on CeX's website, so we felt compelled to take the plunge – and, £270 / $342 later, it arrived with no instructions, a battered case and a cartridge label held down with tape.
Another disappointment, but as was the case with Terranigma, it was one we decided to live with, as the game itself is as rare as hen's teeth. (To make it feel 'complete', we've since purchased a reproduction manual from Etsy. Not ideal, but it does the job.)
The CeX Lottery Verdict
So, what did we learn from this little experiment, beyond the obvious fact that CeX really needs to expand its grading system? We were pleasantly surprised by the condition of some of the 'boxed' NGPC titles we ordered, even if it was slightly concerning to receive a copy of a £150 game with a photocopied cover.
Retro gamers are often interested in collecting games not just to play, but to treasure and display – and no one can take much pride in having a tatty copy of a beloved title, no matter how valuable it might be on the secondary market. CeX is obviously spinning a lot of plates, and retro isn't its sole focus – but, nonetheless, it has a duty to make sure its stock is accurately described and reasonably priced.
A squashed Terranigma for almost £300 we can just about stomach – after all, the game is worth a fortune in any form, as long as it's complete. However, selling a copy of Metal Slug: 2nd Mission for £150 when it doesn't even have the original cover or instructions doesn't sit well with us.

Nonetheless, we don't want this piece to feel like a dunk on CeX; we actually have a tremendous amount of affection for the chain – it was our primary haunt for all of our import titles in the late '90s – and we've always found its staff to be helpful, polite and knowledgeable. And, even beyond this little experiment, we've purchased many retro games from the chain over the years and been largely happy with the results. It's also worth noting that the company also sells a lot of retro hardware as well, and having a 24-month warranty offers incredible peace of mind, especially when the alternative is often buying stuff untested from sites like eBay.
What the company really needs to do is add at least one more 'grading' level for its retro stock. Even just adding a 'boxed - incomplete' grading or having a way of denoting which titles have reproduction covers would be a massive help, and would make the purchasing process much less painful.
Have you ever been pleasantly surprised by a classic title or system you've picked up from CeX? Perhaps you have a tale of woe related to an expensive item? Let us know your own experience of shopping for retro at CeX by posting a comment below
Comments 48
I like walking into a CeX when I want to browse the shelves, and buy something right there and then, without having to worry about shipping. For that, I don't mind if it's a little more expensive than it "should" be.
However, I have never once tried to buy something from CeX's website. I fact, I don't think I've ever even visited their site. If I want to buy a retro game online, I go straight to eBay.
CeX is fun to browse in-person. But I agree that they tend to be overpriced.
A good thing about ordering from Cex online is there is probably a store near you to return it to with a generous 14-day grace period for online purchases. They also put a 2 year warranty on all hardware which is more than you’ll get anywhere else.
The Cex in London, back in the day was amazing. Downstairs in the basement was an import gamers dream. From Snes, PC Engine, famicom, arcade boards. Neogeo. Unfortunately it didn't last.
They popped up in the Netherlands a few years ago and I really dislike them. Way overpriced. I also dislike the styling of the stores. We have a different "boutique" store which I like a lot, not so much for second hand but they sell all the niche titles that you can't find in other stores.
But the magic is kind of gone. Everything is easily available online these days. I do miss those times, back when I was a kid, when I was lucky enough it was only an hour bike ride to find US imports like FF3 and Mario RPG.
But those days are long gone.
Yep, use ‘em a lot!
Got me a ‘mint, boxed,complete mass effect trilogy for PS3 a few years ago for an absolute steal.
I’m a patient gamer, so wait for the popular games to pop up for cheaper than new and never had a bad one across all platforms ( 3DS, PlayStation 1 thru 5, switch etc).
Just got Monster Hunter World: Iceborne disc and steelbook (mint) for £15 today, and it looks awesome in my steelbook gaming collection.
I’ve also collected quite a sizeable amiibo collection for not a lot of dosh from them.
Ordered "boxed" games twice, they won't get me again.
I remember I used to buy US N64 games from 1 in Hounslow as I got a cheap US N64.
They can be expensive but they often give decent trade in prices. I do enjoy browsing though when I go past. One in Feltham had a Net Yaroze.
Wait, they used to do import gaming? Ugh, all the cool things were before my time, and I hate that. Also, I buy from this place a lot, as it's frequently the cheapest place I can find, but I don't really find the postage 'reasonable'. Better than GAME, though, that damnable place. Anyway, worst experience I had with them was buying a £70 thing, it not ever showing up, and a copy of it showing up in a shop surprisingly close by, considering the rest were all in the south, but it was either a coincidence, or the postman, so not really their fault. (From experience, though, I'd say it was the postman stealing it.)
There’s a couple of CEX’s near-ish to me and whilst both have that distinct aroma of sweat, it’s the go-to place for me when I’m looking for Vita games. I’m careful with my purchases and not been too disappointed
Always found these shops a little soulless.
I'm not certain why.
They refused to take my Megadrive copy of Cannon Fodder the other day. So I took it home again. True story.
@Scooby-Doo Yep! I got all of my Japanese PlayStation, Saturn, N64 and Dreamcast stuff from there. They even used to install mod chips on consoles so you could play imports!
@Damo Well, you learn something new every day, it's said. I will just say that this site is often a really interesting read. Thanks for all these fascinating features!
@Scooby-Doo You're very welcome - thanks for the kind words!
I still have my OG CeX card handed to my Charlie Brooker back in the 90s. He did a cool comic at the time. Not bought retro from CeX but never had a problem with them otherwise. Never understood why so many hold them in distain!
I remember walking into the 1st shop not long after it opened. A few Lynx and Megadrive games on a small shelf and a lot of PC stuff. Downloaded my shareware version of Doom from their PC back in 1993
The Rathbone place store was great for a while - I saw the PlayStation on demo a few days after it launched in Japan in December ‘94. Crazy times.
I can’t remember when the imports disappeared, but I think either Sony or Nintendo wanted to shut down the grey import scene. I scooped up most of my PC Engine collection from there before that happened.
Thanks for the great article.
I once bought a wii u pad online from there because mine broke, when it came it was brown (supposed to be white) and the rubber had eroded from the thumb sticks. They are fine if you go in store and check what you're buying first, but never order online, I swear they send out the worst one possible.
I’m surprised you received reprinted covers from an online order. I believe they’re only supposed to sell those in store (so you know what you’re getting) and they cancel online orders if they don’t have another copy available.
It’s also worth mentioning that they typically have these reprinted covers because they get the original boxes stolen from their stores. So they only do them for games they’ve taken in as boxed but no longer have the box for them.
Their franchised stores can be a lot more picky with the condition of games they take in compared with corporate stores. I tried trading in some boxed games without manuals that I’d purchased as boxed from their website, but the franchised store would only take them as unboxed 🤣 obviously I just went to another store who took them as boxed no problem.
All in all I like CEX, but as you say they really need to split the boxed grade into with and without a manual.
I remember that visiting that first store near Tottenham Court Road in the late 90s. It was a magical experience!
On the whole I have had very good experience with online and in store purchases. Occasionally had a tatty box/label but overall I have had many more positive experiences outweighing any of these minor niggles.
"(postage costs are actually quite reasonable)"
LMAO
In what world is £2.95 per item "reasonable"? Even if you were to buy 3 items, all of which are available from the same store, you'd get charged £2.95 x 3...
Apparently they want NOTHING to do with Americans, as my attempts to visit their website display a jarring "YOU ARE BLOCKED" page.
Great article. I use CEX alot to mainly buy retro, but sometimes the experience is so frustrating. My main issue is the whole "Boxed" category. They need to change it to "Boxed & Complete" or just "Boxed", as I have had to return so many games to them due to no manual included or the poor condition.
Alot of the staff seem to not have a clue about retro either - what other explanation would there be for them sticking price stickers on game labels (such as the expensive Mario Party N64 games - they have some in a Leeds branch where someone has definitely put a sticker across the label, then removed it and it has completely destroyed the label. Who is even gonna buy that now?!).
I work in a small games shop and if someone brought a game in that had a destroyed box due to an obvious coffee spill all over it, we wouldn't buy it as we know it would be a really difficult sell at a top price. Or we would sell at a much reduced price to reflect the condition. CEX don't do this. No matter how bad the condition is of a retro game, they will still sell it at the same price. It makes no sense.
They just need to tweak their systems. Surely it can't be that difficult to change and it would get rid of a huge amount of work as I reckon they get loads of returns.
@Foxhound it depends how you look at it. No individual could send a Tracked parcel that cheaply via Royal Mail, and until recently they were only charging £1.95 per item. On the other hand, they charge the same price for Large Letters which are usually cheaper (for DVD cases, DS games etc) and as you say you don’t get any discount when items come from the same store, which they always try and prioritise doing if some or all of the games in your order are available in the same store.
I use CEX fairly regularly and have done since the 90's where they had one in Leeds near Virgin Megastore. The one near where I live at the moment seems to be pretty good for the condition of the games they have. I've also been very lucky with some online purchases and recently received Ecco the Dolphin on Dreamcast in immaculate condition and very well packaged too
It's the pricing of newish games that doesn't sit well with me, regularly more than the retail price. Plus they don't shy away from a bit of scalping, most recently with the psvr2 being sold new for £700 at launch...bit scummy
I worked around the corner from the CEX in rathbone place London shop around late 90s, pretty much spent my lunchtime there 😂
I had the Saturn, ps1, n64, Dreamcast, neo geo pocket and pretty much played a tonne of games (part exchanging). I part exchanged around £1,000 (in todays money) worth of Saturn games to get an import Dreamcast….which lasted about 3 years until I plugged the wrong power unit in.
The online side a few years ago (probably 10+ now) had postage 50p an item, pretty much built up a whole ps2,OG Xbox, GameCube collection doing that.
I wouldn’t buy “mint” games from CEX, most of the time i buy loose carts and then just get repro boxes from Etsy.
I've been burned too many times buying from CEX online. Not just bad condition items (a Law & Order DVD boxset turned up with all the discs scratched and the case barely holding together) but bootleg games too. The Final Fantasy VI Advance I ordered off their website turned out to be a pretty obvious fake, as I had to explain to the staff in my local branch when I returned it.
I've not had any similar problems in store, because, obviously you can look at the item first and avoid the many trash condition copies (and fakes) they have in.
The reprinting covers is absolutely taking the piss though. For, say, a DS game, if it's got a reprinted cover and no manual, it's just a loose copy of the game they've tried to tart up. It's mad that they think it's acceptable to sell those, let alone at the same price as a properly boxed copy. And it's not just for cheap games, I've seen copies of the DS Pokemon games, priced around £50-100 with "reprinted" covers. It's especially galling given they don't take loose games (or DVDs/Blu-Rays) like that for trade in, but they'll happily sell them. The silliest I've seen is one of the recent Dr Who Collection blu-rays, which are nice season boxsets of original Who that come in a thick blu-amray and a slipcase. They had one of those with a "reprinted cover" where they'd shoved all the discs into a thin blu-ray case and butchered a scan of the inner box sleeve to fit. Who is going to buy that for full price?
Supposedly, they're not meant to supply those copies with "reprinted" covers for websales, but I'm not surprised you ended up with one.
I can't visit the website. It says I'm blocked.
Are they UK only?
@Spider-Kev pretty sure there European only bud, don't think they're in the US
I bought two expensive PAL Sega Saturn games from CEX online last year or so, "boxed" condition, they arrived quickly and were complete and in excellent condition.
@damo you might want to slightly edit the text. There are 385+ branches in the UK alone, plus the 200+ overseas.
Their website is the real gamble. I've been ripped off multiple times, like a copy of Snatcher with half the box missing, but still charged full price. and being sent the wrong analogue PS1 controller, then having to go through mutiiple emails to explain the difference between the analogue and dual shock controllers.
@TransmitHim I'm avoiding their site now, it's run by morons and scam artists.
My own personal woe of the CEX lottery was buying an official N64 expansion pak last year. It came boxed (not that I'm not that bothered about the box) and thought, ah this is fairly interesting.. I unboxed it to find there was no expansion pak, but just the original jumper pak. So yeah whoever accepted the trade, was clearly not very well trained, considering the box has a red top on the expansion pak.. COME ON.
@Axelay71 Do you remember Game Focus that used to be on Goodge Street? They had a similar treasure trove of import games in the basement as well.
@Andee don't know that one mate sounded amazing.
I don’t care for CEX at all. I think the prices are vastly overinflated and often a rip off. I steer well clear.
@Andee Game Focus was amazing! Such a shame when that closed down.
cex gets a lot of unjustified stick imo. The bottom line is, the games we like are getting old. Many of them sold poorly in the first place. There is a finite number of copies out there. Supply (no longer manufactured) and Demand (high) means of course they are going to go up in value over time. Either stop moaning and stump up the cash or just emulate. If you don't want to pay £150 for an unboxed copy of Conker's Bad Fur Day, the great news is, you don't have to!
With CeX it also comes down to convenience, especially with casual gamers. A number of people would buy a relatively new game for the same or more money than it is to buy it brand new! Why? First of all they don't care about it being new and perhaps sells every game they are done with anyway. Secondly, they don't want to buy it online. Also, there are no other nearby stores that sell it.
@Guru_Larry You got the DualShock when you wanted the Dual Analogue?
@Agent_P That's right, I had to spend ages explaining to them what the difference was, sending multiple photos.
Then they changed the price of the analogue stick, so I couldn't get a refund >.>
@Guru_Larry I feel like we need to move this convo elsewhere, got any ideas?
I don't mind CEX but when I see them selling items like second hand 3DS games for €140 that's where I start to question their way of doing things.
@Guru_Larry What a lovely piece of customer service. Baffles the mind.
I’ve bought 2 items from them. First was about ten years ago. 2nd was about 2 years ago. Both were horrendous condition. Not what I was paying for. I would never use them again. One of the worst places to buy games from.
Just noticing... was Final Fantasy VI PS1 released on its own in PAL regions?
But I guess it makes sense.
I know that Final Fantasy Anthology European Edition is different in that it has 4+5 while the North American original had 5+6.
The later Final Fantasy Chronicles bundled 4 and Chrono Trigger. But am I right in now thinking that Chrono Trigger DS was actually the first official European release of the game?
Prices at CEX for popular and newer products tend to reflect the trade-in value, so if you trade things in then use the credit the price will be reasonable, whereas buying cash means prices seem high.
With CEX it works well to keep an eye on what's available and don't necessarily buy when prices are high. It can be fun to see what they have that day and then check a few weeks or a month later to see if stock and prices change.
Personally I have always had good experiences at CEX and only once had to take an Xbox controller back to exchange it and staff were nice.
Some of the crumbling retro offerings make me think of the Ship of Theseus. If you keep replacing parts of an item until none of the original remains, is it still the same item? What about a game which has a new a new cartridge shell 3D printed, using the same plastic, with a repro sticker which looks and feels exactly the same? What if it eventually has a new circuit board printed, with new connections, and gradually all of the old chips are replaced by new ones which are perfect replicas? Its functionality is exactly the same and it plays the same, but is it still your OG Super Mario World SNES cart?
The answer is “no”. What a waste of time that was!
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